CANDI ADAMS (she/her) is a leading theatrical publicist and communications expert in the field of arts and entertainment within the current cultural landscape. With 20-plus years of experience working in the commercial and not-for-profit world, Candi has a track record of creating and leveraging brand value and recognition to create communications strategies for institutional, commercial and individual clients in New York and around the country. A seasoned spokeswoman and strategist, Candi is skilled in the planning and execution of projects on behalf of high-level clients. From 2007 to 2019, she was the Director of Communications at the award-winning Public Theater where she oversaw media and public relations campaigns, global institutional press, image evolution, print and digital content publication, and key messaging across all platforms. She was responsible for press campaigns for five theaters; mobile Shakespeare productions and the free mobile tour of Lynn Nottage’s Sweat; Public Works community productions; extended engagements at Joe’s Pub; annual galas and special events; and free Shakespeare in the Park at the Delacorte Theater in Central Park. She worked on the world premiere of the Pulitzer Prize-winning global sensation Hamilton and the acclaimed musical Fun Home by Lisa Kron and Jeanine Tesori. Both musicals went on to win the Tony Award for Best Musical in consecutive years. She also worked on the Tony Award-winning revival of Hair, Eclipsed with Lupita Nyong’o, the Pulitzer Prize-winning Sweat, John Leguizamo’s Latin History for Morons, Conor McPherson’s Girl from the North Country with music by Bob Dylan, and Seawall/A Life with Jake Gyllenhaal and Tom Sturridge prior to their award-winning commercial Broadway engagements.
She represented Freestyle Love Supreme, created by Thomas Kail, Lin-Manuel Miranda and Anthony Veneziale, on Broadway in 2019 and worked on the successful return engagement in 2021. She is currently working on the national tour and Las Vegas engagement. She helped Freestyle Love Supreme garner a special Tony Award and worked on the Hulu documentary “We Are Freestyle Love Supreme” that premiered at the Sundance Film Festival in 2020. Other Broadway credits include The Merchant of Venice with Al Pacino and Lily Rabe; Man of La Mancha with Brian Stokes Mitchell; Fortune’s Fool with Frank Langella; Billy Joel's Movin’ Out; Gin Game with Julie Harris; Jane Eyre The Musical; Fiddler on the Roof with Alfred Molina; and 25th Annual Putnam County Spelling Bee. Her Off-Broadway credits include Freestyle Love Supreme at Greenwich House Theater; Richard Nelson’s What Happened?: The Michaels Abroad and Pandemic Zoom Plays; Fiddler on the Roof in Yiddish directed by Joel Grey; Vagina Monologues; Burn This with Ed Norton; and Elaine May’s Adult Entertainment.
During her 12 years at The Public Theater, she worked on high-profile shows such as Mother of the Maid with Glenn Close; Dry Powder with Claire Danes and John Krasinski; Hamlet with Oscar Isaac and Keegan-Michael Key, directed by Sam Gold; Grounded with Anne Hathaway and directed by Julie Taymor; King Lear with John Lithgow and Annette Bening; Stephen Sondheim’s Road Show; Privacy with Daniel Radcliffe; The Library with Chloe Grace Moretz and directed by Stephen Soderbergh; Into the Woods with Amy Adams; Twelfth Night with Audra McDonald; Plenty with Rachel Weisz; Father Comes Home From The Wars with Sterling K. Brown; Romeo and Juliet with Meryl Streep and Kevin Kline (benefit); Bloody Bloody Andrew Jackson, directed by Alex Timbers; Paul Simon’s The Capeman at the Delacorte Theater; Sting’s The Last Ship; Nia Vardalos’ Tiny Beautiful Things by Cheryl Strayed, directed by Thomas Kail; Pirates of Penzance with Eric Idle, Martin Short, Anika Noni Rose, Kevin Kline, Glenn Close, Jonathan Groff (gala); Tarell Alvin McCraney’s Head of Passes with Phylicia Rashad; Taming of the Shrew with Janet McTeer and Cush Jumbo, directed by Phyllida Lloyd; Othello with Philip Seymour Hoffman and Jessica Chastain, directed by Peter Sellars; and David Byrne’s Here Lies Love, directed by Alex Timbers.
Other credits include the new musicals Hearts Beat Loud and A Walk on the Moon; The New Group's Evanston Salt Costs Climbing by Will Arbery; projects with New York Stage and Film; Ensemble Studio Theatre; BBC; The 1/52 Project with Beowulf Boritt; Sundance Institute; Hermitage Artist Retreat; 54 Below; Tony Award winner John Lloyd Young; Ars Nova; Williamstown Theater Festival; Signature Theater Company; Classic Stage Company; Freestyle Love Supreme Academy; Drama League; No Safety Net 2.0 Festival (Michigan); Neighborhood Playhouse; Philip Glass' The White Llama (Philadelphia).
Proud member of the Association of Theatrical Press Agents and Managers (ATPAM).