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Freestyle Love Supreme on Broadway Photo by Joan Marcus

 “Candi was the best investment.
She understood our needs, offered us a bespoke and strategic plan, and executed it with
grace and expertise.
She delivered results that exceeded our expectations.
Matthew Schneider (Creative Endeavor)


Media Relations

Candi Adams PR is a full-service boutique PR firm dedicated to personal and focused attention, with a specialty (and love of) theatre, live entertainment and the arts. With over 20 years of experience working with local, national and international media, we create smart public relations and media strategies, in tandem with your invaluable insight, to pave the way for a huge hit.

Joel Grey's Fiddler on the Roof in Yiddish Photo by Matthew Murphy


“I have been with Freestyle Love Supreme for over a decade and we are a family. The coolest, most amazing people join this crazy family.
Candi is one of those crazy, amazing, talented people. I would work with her on any project.”
Tony Award Winner James Monroe Iglehart




The old saying goes “there’s no such thing as bad publicity” but in our 24/7 world, we know that’s not true. Negative press travels quickly and can do a lot of damage in a very short amount of time to audience confidence, ticket sales, brand recognition and important positioning for a beloved project. Candi Adams PR works with you in real time and at each step of a crisis to minimize damage, correct misinformation, map out contingency plans, and issue thoughtful and responsive statements to help make a bad press day a better day.

Hair Photo by Joan Marcus

"I have worked with Candi on innumerable shows of mine. She is extraordinary; wise, patient, strategic, well-connected and completely passionate about our art.
She is one of the best in the business."
Tony Award-Winning Playwright Richard Nelson


In addition to creating fluid, innovative and creative PR campaigns, we also manage special events, galas and benefits; coordinate celebrities and high-profile artists; arrange press conferences and media events; draft press releases/talking points/bios/website language; offer consultation to not-for-profit organizations with capital campaigns, building renovations, executive leadership transitions, and institutional press needs; provide crucial media training; and offer social media guidance. 

Othello Photo by Joan Marcus | Hamilton Photo by Simon Luethi



321 West 44 Street 
Suite 801
New York, NY 10036

(917) 776-1170

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